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DOC660 Innovation and Creativity in Business
Module 4 Case
DISRUPTIVE INNOVATION
Assignment Overview
As a focal example for this module, we will consider the case of a disruptive innovation that is roaring down on society at nearly the speed of light, despite common acknowledgment that we really do not know what its effects will be. This is so-called “automated driving” or “driverless vehicles.” There is no question that within the next 5 to 10 years, the bulk of vehicles on the roads will switch from being directly human controlled to being largely robotically controlled, with only sporadic if any human intervention. For all of human history, transportation has required the direct involvement of a human being, whether that be the driver of an oxcart or the driver of a Mercedes 18-wheeler. Management of vehicles has been one of the central preoccupations of humans for at least the last 100 years. Giant industries are based on this technological framework. The introduction of robotically controlled vehicles promises to disrupt these giant industries in critical ways, even eliminating some of them entirely and reshaping others to be almost unrecognizable.
How will society deal with these issues? What will survive this disruptive transition, and what will not? What will our society look like when it is completely transformed by this virtually inevitable technology? Who will the winners and losers be? Any look at disruptive innovation always generates more questions than answers, but by examining those questions we may begin to formulate better ones and eventually arrive at a more complete understanding. If we do not, then we will be simply whipsawed by our own technologies whose underlying values may be significantly different from those we would like to see our society enact.
Case Assignment
After reading the required background material and finding at least two other resources on your own, write a 5- to 7-page paper discussing the topic:
“Self-driving vehicles as a disruptive technology”
You should begin your paper by summarizing what is currently known about disruptive innovations and their effects. Then provide a brief description of the self-driving vehicle technology and where it currently stands today. You should then proceed to address the questions posed in the case discussion above: namely, how will society deal with these issues? What will survive this disruptive transition, and what will not? What will our society look like when it is completely transformed by this virtually inevitable technology? Who will the winners and losers be? Conclude your paper with a couple of paragraphs summarizing your views on self-driving vehicles in particular, and how society and organizations might to deal more effectively and productively with disruptive technologies generally.
Assignment Expectations
Length: The written component of this assignment should be 5-7 pages long (double-spaced) without counting the cover page and reference page.
Organization: Subheadings should be used to organize your paper according to the questions.
Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as grammarly.com and proofread your paper before submission.
As you complete your assignment, make sure you do the following:
Answer the assignment questions directly.
Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.
Use evidence from your readings to justify your conclusions.
Cite at least five credible resources.
Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.
Your assignment will be graded using the following criteria:
Assignment-driven Criteria: Student demonstrates mastery covering all key elements of the assignment.
Critical Thinking/Application to Professional Practice: Student demonstrates mastery conceptualizing the problem, and analyzing information. Conclusions are logically presented and applied to professional practice in an exceptional manner.
Business Writing and Quality of References: Student demonstrates mastery and proficiency in written communication and use of appropriate and relevant literature at the doctoral level.
Citing Sources: Student demonstrates mastery applying APA formatting standards to both in text citations and the reference list.
Professionalism and Timeliness: Assignments are submitted on time.
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DOC660 Innovation and Creativity in Business
Module 4 SLP
DISRUPTIVE INNOVATION
During Module 4, your SLP assignment is to develop an annotated outline for chapter 2 – the literature review – of your project draft. This will consist of the headings in the chapter, and a brief description of each paragraph under each heading. This description should include the sources you plan to be using in that paragraph, as well as notes on any further material that you have not yet been able to obtain. It may be that some paragraphs in your outline will not draw on any particular sources; that is okay, as long as you explain the purpose of the paragraph in the context of the chapter as a whole. It may also be the case that you still do not have some sources necessary to describe how they will fit into the review. That is okay as well, as long as you note where you are missing information and present some ideas about how you are going to get it during the next couple of weeks. The aim is to present a full outline of your literature review, prior to actually writing all the paragraphs to be included in the draft.
It may be that you have already prepared some paragraphs to be included during previous parts of this project assignment. If so, those should be included in your outline.
SLP Assignment Expectations
Length: The written component of this assignment should be 3-4 pages long (double-spaced) without counting the cover page and reference page.
Organization: Subheadings should be used to organize your paper according to the questions.
Grammar and Spelling: While no points are deducted for minor errors, assignments are expected to adhere to standard guidelines of grammar, spelling, punctuation, and sentence syntax. Points may be deducted if grammar and spelling impact clarity. We encourage you to use tools such as grammarly.com and proofread your paper before submission.
As you complete your assignment, make sure you do the following:
Answer the assignment questions directly.
Stay focused on the precise assignment questions. Do not go off on tangents or devote a lot of space to summarizing general background materials.
Use evidence from your readings to justify your conclusions.
Cite at least five credible resources.
Reference your sources of information with both a bibliography and in-text citations. See the Student Guide to Writing a High-Quality Academic Paper, including pages 11-14 on in-text citations. Another resource is the “Writing Style Guide,” which is found under “My Resources” in the TLC Portal.
Your assignment will be graded using the following criteria:
Assignment-driven Criteria: Student demonstrates mastery covering all key elements of the assignment.
Critical Thinking/Application to Professional Practice: Student demonstrates mastery conceptualizing the problem, and analyzing information. Conclusions are logically presented and applied to professional practice in an exceptional manner.
Business Writing and Quality of References: Student demonstrates mastery and proficiency in written communication and use of appropriate and relevant literature at the doctoral level.
Citing Sources: Student demonstrates mastery applying APA formatting standards to both in-text citations and the reference list.
Professionalism and Timeliness: Assignments are submitted on time.
