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MKT500 Marketing Management
Week 1 Discussion
Integrating All Four Ps – Watch the video, Integrating All Four Ps , and answer the following questions:
Question one
Describe a company that you believe represents the 4Ps well. Using ALL of the Ps, provide specific examples of why you believe this company is successful.
Question two
Describe a company that you believe does not do well putting the 4Ps into practice. Using the 4Ps, provide one (1) example of why you believe they struggle with it.
Question three
What recommendations would you give the company who is struggling with their 4Ps?
Search the Internet for an article that supports your position and post the link in your discussion, using APA formatting, for everyone to read.
Response to peer
Read and respond to at least one (1) of your classmate’s posts
