Mission 2 – 2016 Oil and Gas Trends

Mission 2

• Read the article titled “2016 Oil and Gas Trends”,located at http://www.strategyand.pwc.com/trends/2016-oil-and-gas-trends. Next, argue for or against this statement: Acompany should determine its goals and values before performing an industry analysis”. Explain your reasoning– you may use examples from other industries as wellto support your response.
• Examine the main different types of values that a company could seek to maximize. Give your opinion as to whether or not a company should maximize its profits or social good, when these two (2) are in conflict.Provide a rationale and / or a real-world example to support your response.