Health Service Marketing – Market Segmentation, Targeting

Health Service Marketing

“Market Segmentation, Targeting, Positioning and Competition”  Please respond to the following:

• Briefly describe a health care provider with which you are familiar and how that organization should position its offerings. From the e-Activity, determine how you would segment the market to conduct research for the health care providers products or service you found. And determine the most effective markets for their products/services. Explain your rationale. Provide specific examples to support your response.
• Referring to the same health care provider, determine the best way for that organization to analyze its competitors’ strategies, objectives, strengths, and weaknesses. Provide specific examples to support your response.