Analysis/overview of the chosen store ( Nike)

Dec 9, 2024

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Presentation And Written Report

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Introduction, Scope and Objectives

  1. Analysis/overview of the chosen store ( Nike)
  2. List of implemented tools, with a brief description of how you implement them (the following are mandatory)
    1. Empathy Map
    2. User Persona
    3. Customer Journey
  3. A summary of the key findings from your research.
  4. List of Pain Points &/or Problems and Issues faced by customers
  5. A reflection on your experience implementing the tools and how you may apply them in a real-world setting.
  6. An appendix which includes all visual material generated during your implementation of the tools.

8. A Harvard Referenced reference list.

Oral presentation: 10-minute oral presentation & Power point (10/15 slides maximum)

  • Executive report: your executive report must be between 1,500 – 2,000 words
    o Cover,Tableofcontents,referencesandappendixareexcludedfromthetotalwordcount.

o Font: Arial 12,5 pts.
o Text alignment: Justified

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